3. Purpose of Acquiring and Processing Your Personal Data

    1. The personal data as provided/furnished by you to us or collected by us from you or through such other sources as may be necessary for the fulfilment of the purposes at the time it was sought or collected, may be processed for the following purposes (collectively referred to as the “Purposes”):
               Where you are a Fave member/user:
      • to register for a user Account with us;
      • to process, manage or verify your identity;
      • to provide, maintain and improve the Platform and/or Service to you;
      • to fulfil and validate your purchases/reservations/bookings;
      • to process payment from you, including authorising and processing online banking, credit/debit card transactions and sending receipts to you;
      • to communicate with you and to maintain and improve customer relationship;
      • to personalise and improve your user experience with the Platform and/or Service;
      • to provide you with support and handle requests and complaints;
      • to facilitate your participation in, and our administration of, any of our activities including contests, promotions, campaigns, polls or surveys;
      • to conduct market research or surveys, internal marketing analysis, customer profiling activities, analysis of customer patterns and choices, usage and activity trends analysis in relation to the Platform and/or Service and our users’ demographics (on an anonymised basis);
      • to protect and/or enforce our legal rights and interests, including defending any claim;
      • to comply with our legal and regulatory obligations under the applicable laws, legislation, regulations or court orders;
      • to comply with or as required by any request or direction of any governmental/law enforcement authorities; or responding to requests for information from public agencies, ministries, statutory bodies or other similar authorities;
      • to detect, investigate and prevent any fraudulent, prohibited or illegal activities or misuse of the Platform and/or Service;
      • to transfer or assign our rights, interests and obligations under any agreements entered into with us;
      • for internal administrative and updating purposes, such as auditing, data analysis, record keeping, contact lists, risk management, security, etc; and/or
      • for our storage, hosting back-up (whether for disaster recovery or otherwise) of your personal data, whether within or outside your country,

           and you agree and consent to us using and processing your personal data for the Purposes as                  identified in this Privacy Policy.

          Where you are our Fave Partner, business/marketing partner, agent, vendor, distributor, supplier,             contractor or service provider:
    • to engage you to provide products and/or services to us/on our behalf;
    • to process any payments related to your commercial transactions with us;
    • to communicate with you and to maintain and improve customer relationship;
    • to provide you with support and handle requests and complaints;
    • to conduct credit reference checks and establish your credit worthiness,
    • to carry out due diligence or other monitoring or screening activities (including background checks) in accordance with legal or regulatory obligations or risk management procedures that may be required by law or that may have been put in place by us;
    • to send you seasonal greetings messages, gifts, newsletters from time to time;
    • to protect and/or enforce our legal rights and interests, including defending any claim;
    • to comply with our legal and regulatory obligations under the applicable laws, legislation, regulations or court orders;
    • to comply with or as required by any request or direction of any governmental/law enforcement authorities; or responding to requests for information from public agencies, ministries, statutory bodies or other similar authorities;
    • to detect, investigate and prevent any fraudulent, prohibited or illegal activities or omission or misconduct;
    • to transfer or assign our rights, interests and obligations under any agreements entered into with us;
    • for internal administrative and updating purposes, such as auditing, data analysis, record keeping, contact lists, risk management, security, etc; and/or
    • for our storage, hosting back-up (whether for disaster recovery or otherwise) of your personal data, whether within or outside your country,

     Marketing and promotional purposes

  1. We may also use and process your personal data for the following marketing and promotional purposes (“Marketing and Promotional Purposes”):
    • to send you information, alerts, newsletters, updates, promotional materials, special privileges announcements on products, services, upcoming contests, events, activities, promotions, campaigns, polls or surveys offered/organised by us and/or our selected third parties (business/marketing partners, sponsors, advertisers) which may be of interest to you;
    • to send you seasonal/festive greetings or messages;
    • to notify and invite you to events or activities organised by us and/or our selected third parties (business/marketing partners, sponsors, advertisers) which may be of interest to you;
    • to process your registration to participate in or attend an event or activity and to communicate with you regarding your attendance at the event or activity; and/or
    • to share your personal data within our organisation and our selected third parties (business/marketing partners, sponsors, advertisers) who may communicate with you to market their products, services, events or promotions,from time to time by SMS, phone call, email, fax, mail, social media and/or any other appropriate communication channels.
    • You have the right at any time to request us to stop sending you any marketing and promotional materials or contacting you for Marketing and Promotional Purposes. You may also click on the “Unsubscribe” link embedded in the relevant marketing and promotional email in order not to receive any marketing and promotional email in the future. If you unsubscribe, we may still send you non-marketing and promotional communications, such as those about your Account, about the Platform and/or Service or our ongoing business relations.
  2. If you are a Fave member, your user profile information such as your username will be used to identify you when you use the Platform and/or Service. Your username may be displayed to other users when you submit your rating and/or review. We will not directly disclose or share your user email address and other information without your consent.
  3. We may also use, process and share non-personally identifiable, aggregated, statistical and/or anonymous data with third parties for data analytics and to analyse and develop our marketing strategy and further improve and enhance the Platform and/or Service.
  4. You agree and consent to us using and processing your personal data for the Purposes as identified in this Privacy Policy.
  5. We will seek your separate consent for any other purposes which do not fall within the categories stated above.
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